Cookie policy
Cookies
Our website uses cookies. These are small text files that your web browser stores on your end device. Cookies help us to make our offer more user-friendly, effective and secure.
Some cookies are “session cookies.” Such cookies are automatically deleted at the end of your browser session. On the other hand, other cookies remain on your end device until you delete them yourself. Such cookies help us to recognize you when you return to our website.
With a modern web browser you can monitor, restrict or prevent the setting of cookies. Many web browsers can be configured in such a way that cookies are automatically deleted when the program is closed. The deactivation of cookies can result in limited functionality of our website.
The setting of cookies, which are necessary to carry out electronic communication processes or to provide certain functions you want (e.g. shopping cart), takes place on the basis of Art. 6 Para. 1 lit. f GDPR. As the operator of this website, we have a legitimate interest in the storage of cookies for the technically error-free and smooth provision of our services. If other cookies are set (e.g. for analysis functions), they will be treated separately in this data protection declaration.
Google Analytics
Our website uses functions of the web analysis service Google Analytics. The provider of the web analysis service is Google Inc., 1600 Amphitheater Parkway, Mountain View, CA 94043, USA. Google Analytics uses "cookies." These are small text files that your web browser stores on your end device and enable analysis of website usage. Information generated by cookies about your use of our website is transmitted to a Google server and stored there. Server location is usually the USA. Google Analytics cookies are set on the basis of Article 6 (1) (f) GDPR. As the operator of this website, we have a legitimate interest in analyzing user behavior in order to optimize our website and, if necessary, advertising.
IP anonymization
Wir setzen Google Analytics in Verbindung mit der Funktion IP-Anonymisierung ein. Sie gewährleistet, dass Google Ihre IP-Adresse innerhalb von Mitgliedstaaten der Europäischen Union oder in anderen Vertragsstaaten des Abkommens über den Europäischen Wirtschaftsraum vor der Übermittlung in die USA kürzt. Es kann Ausnahmefälle geben, in denen Google die volle IP-Adresse an einen Server in den USA überträgt und dort kürzt. In unserem Auftrag wird Google diese Informationen benutzen, um Ihre Nutzung der Website auszuwerten, um Reports über Websiteaktivitäten zu erstellen und um weitere mit der Websitenutzung und der Internetnutzung verbundene Dienstleistungen gegenüber uns zu erbringen. Es findet keine Zusammenführung der von Google Analytics übermittelten IP-Adresse mit anderen Daten von Google statt.
Browser Plugin
The setting of cookies by your web browser can be prevented. However, this could limit some functions of our website. You can also prevent the collection of data relating to your website use, including your IP address and subsequent processing by Google. This is possible by downloading and installing the browser plugin available via the following link: https://tools.google.com/dlpage/gaoptout?hl=de.
Objection to data collection
You can prevent Google Analytics from collecting your data by clicking on the following link. An opt-out cookie will be set to prevent your data from being collected on future visits to our website: Disable Google Analytics.
For details on how Google Analytics handles user data, see Google's privacy policy: https://support.google.com/analytics/answer/6004245?hl=de.
Order processing
In order to fully comply with the legal data protection requirements, we have concluded an order processing contract with Google.
Demographic characteristics in Google Analytics
Our website uses the "demographic characteristics" function of Google Analytics. It can be used to create reports that contain statements about the age, gender and interests of the site visitors. This data comes from interest-based advertising by Google and visitor data from third-party providers. It is not possible to assign the data to a specific person. You can deactivate this function at any time. This is possible via the ad settings in your Google account or by generally prohibiting the collection of your data by Google Analytics, as explained in the point "Objection to data collection".